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Budget 2014 – how GOV.UK performed

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Following yesterday’s budget announcement, we thought it would be interesting to look at how GOV.UK performed on the day compared with budget day last year.

Visits were up by nearly 40%:

2013: 1,535,222                       2014: 2,127,341

Part of this increase could be because the web as a whole is growing, and GOV.UK is bigger. But, we think we can attribute some of the rise to an increase in social presence, our work with different departments, and improvements to the way the budget information is presented.

The budget is a big, complicated piece of work, and involves many people across government. Putting together sensitive data in a way that makes it accessible and understandable is much more difficult than it looks. Here at GDS we really appreciate all the hard work that goes into making the budget happen.

We had on average 1,477 visits per minute yesterday, compared with 1,066 visits per minute on budget day last year.

Unique visitors to GOV.UK budget topic page on 19 March 2014

I’ll leave it up to you to work out when the Chancellor started and finished speaking …

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